“We apologise unreservedly”: Burberry caught in embarrassing race row after fashion house mistakes Riz Ahmed for Dev Patel at BAFTAs

Once it’s out in the Twittersphere for all to see – you can rarely ever take it back, and that’s what Burberry discovered during the BAFTAs on Sunday night.

The designer’s official account on Twitter excitedly posted about Dev Patel’s win while shoe-horning in a mention that he was wearing Burberry, but actually posted a pic of Rogue One’s Riz Ahmed.

Social media ignited after the post was quickly screenshot and shared despite the shocking error being quickly corrected.

However Twitter users were left in disbelief that such a fashion giant could make such a gaffe.

The British label proudly declared their support, as they tweeted about the Lion star’s sharp blue suit.

“Celebrating the #EEBAFTAs in London this evening, Best Actor in a Supporting Role Winner #DevPatel wears a Burberry custom made navy tuxedo,” they tweeted, along with the picture of Riz Ahmed.

Ahmed was also in one of the most popular TV dramas of the year, The Night Of.

A rep for the high-end brand told MailOnline: “We apologise unreservedly for the incorrectly titled pictures of Dev Patel and Riz Ahmed posted late last night.

“This was a mistake that should not have happened and was corrected immediately.

“We have apologised directly to Dev and Riz. We are checking our processes to make sure this doesn’t happen again.”

Twitter users claimed that the company was guilty of racial ignorance for the glaring mistake. However some have suggested it was just a simple error made in haste, especially when Ahmed was not actually wearing a blue suit but rather a grey mohair suit.

“Burberry just confused @RizMC for Dev Patel because all brown people look the same? This is why we need to diversify our media,” a Twitter user wrote.

During Dev’s acceptance speech last night, he spoke about diversity and acceptance, as he said: “You know, I sit at home and watch this with my family, who are here with me tonight, and it’s just such an overwhelming feeling.

“Mum, Dad, Gomul, I love you guys so much. This is a film about family, about a love that transcends borders, race, you know, colour, anything, and you guys are my driving force.”