Watch Little Mixs video for Black Magic
Little Mix have just dropped their spell-binding new video for their absolute corker of a single Black Magic and unsurprisingly its awesome.
The clip is by far their biggest yet, paying tribute to 1996 fantasy thriller The Craft the video sees the girls as dorky school girls equipped with magical powers which as you can imagine comes in pretty handy at high school. Seizing the opportunity to settle beef with some of their unfortunate class mates, Perrie, Jade, Jesy and Leigh-Ann cause havoc throughout their school halls with some hilarious results.
The singles nostalgic nod to bubblegum pop rings through the videos similar ode to the teen movies of the late nineties and we have been totally bewitched by both. All in all, weve got some pretty sensational work from the Little Mix ladies, but why would we expect anything else?
“Take a sip of my secret potion/I’ll make you fall in love/First love it can’t be broken/One drop should be enough/For you belong to me/I got the recipe,” belt the X Factor champions in an overwhelmingly catchy chorus even Taylor Swift would struggle to shake off.
Written by certified hitmaker Ed Drewitt, responsible for One Direction’s Best Song Ever among many other pop gems, and produced by rising Norwegian duo Electric, the ladies’ are on right on track for their third chart-topper.
Black Magic serves as the first single to be lifted from Little Mix’s third studio album expected to land on shelves later this year. Their first two albums DNA and Salute both debut straight into the top five both here and across the pond and spawned to sold out world tours and six top 10 singles.
Youll be able to grab a copy of Black Magic when the single drops on Friday July 10, 2015. This week the girls announced they would be supporting the single with the social media campaign #AsIfByMagic which will see the X Factor champions drop exclusive footage and previews from their new album expected to land later this year.