Transgender model Andreja Pejic scores first major beauty campaign
An Australian transgender model is helping to break down barriers in the beauty and fashion world. Andreja Pejic, a transgender woman, has just signed on to do a beauty campaign for Make Up For Ever cosmetics, marking only the third time that a transgender model has landed a major beauty contract. The company has not announced when Andreja’s campaign with begin running.
Andreja, who was born in Serbia, came out as transgender last summer. Before that, she had been using her birth name—Andrej—professionally and was known as an “androgynous” model, who would model both male and female clothing on the runways. She underwent gender reassignment surgery in early 2014.
I was proud of my gender nonconforming career,” Andreja told People last year. “But my biggest dream was to be comfortable in my own body. I have to be true to myself and the career is just going to have to fit around that.
Scoring a major beauty contract is not the only big thing to happen to Andreja this year. She recently appeared in a four-page spread in the May 2015 issue of Vogue, making her the first openly transgender model to be profiled by the magazine.
Andreja appreciates that the modeling industry is adapting to fit society’s changing views on the transgendered community.
“There are just more categories now, she told Vogue of the modeling industry.Its good. Were finally figuring out that gender and sexuality are more complicated… It is about showing that this is not just a gimmick.”
Andreja is the third transgender model to score a major beauty contract. In November, model Lea T became the first when she signed on with Redken, and just recently transgender teen Jazz Jennings became a spokesperson for the cosmetics company Clean & Clear.
According to Cosmopolitan, a bio-doc movie about Andreja’s transition is in the works. The movie, which is reportedly being called “Andrej(a)” has not yet gotten a release date.