The 27 Premiere The Video For New Track “All The Time”

With a growing following on the likes of YouTube, Facebook and Twitter, The 27 – Henry Parker, David Page, Tom Michell and Alex Tschaikowsky – have already impressed scores of critics with their track “Call Me A Friend”. Now, they’re set to win over even more fans with their cracking new release “All The Time” and EntertainmentWise are delighted to premiere its video.

Inspired by artists including The Beatles and Eric Clapton and with a vocal harmony reminiscent of The Everly Brothers, the quartet have worked tirelessly to produce their own slices of unique and infectious pop, while at the same time paying their own tribute to the classics of the past that have influenced who they are and what they do today.

The road to the bands’ growing success however hasn’t been easy, particularly for lead vocalist Henry who spent several years trying to make his way in the industry, playing cover songs in pubs, sharing a stage with country music star Margo Price and spending a summer as a guitar tech prepping instruments for Coldplay. The many highs and lows he’s experienced can be felt and heard through the lyrics he writes, meaning each song the band create together has an undeniable passion and power behind it – “All The Time” is no different. Talking about the story behind the song, Henry says:

“Well we were at my house. I had come up with the guitar riff and we just wanted to put a song around it.. We wanted to explore a happier theme of love than we had perhaps highlighted in ‘Call Me A Friend’.”

Check out the video for “All The Time” below. The track can be purchased here.