‘Shame On Them!’ Wedding Planner Slams Beyonce And Jay-Z Over Blue Ivy Trademark

Boston wedding planner Veronica Alexandra has hit back at Beyonce and Jay-Z after they lost a court petition to trademark the name ‘Blue Ivy’ for their daughter, who was born in January.

Alexandra, who reportedly patented the name in 2009, had filed her own petition to trademark the name, and now the Patent Office has ruled that she can continue to use ‘Blue Ivy’ for her wedding and event planning business, as well as related marketing and advertising. Meanwhile Jay-Z and Beyonce can use the name too for their potential business plans.

Talking to Rolling Stone magazine, the 32-year-old said following the ruling: “I knew this was going to be a bittersweet roller coaster. If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’.”

“In my mind I had some protective rights,” Alexandra continued. “If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.”

Following Jay-Z and Beyonce’s daughter’s birth in January, Alexandra was left surprised that the couple had given Blue Ivy the same name.

“I was really blatantly shocked. I didn’t think it was true because nobody names their daughter Blue Ivy,” she said.

Of the trademark issue, she continued: “For me it was a very large compliment. All in all I was extremely happy that my design capacity is pretty badass.”

But there is one lesson that she thinks we can all learn from the dispute. “Money doesn’t buy everything.”

According to the report, Beyonce and Jay-Z initially sought to reserve the name for a possible baby-related line of products that included nappy bags, baby cosmetics and prams.

Blue Ivy is so cute on holiday with her parents…

Beyonce and Jay-Z cruising in the Med with baby Blue Ivy (Wenn)