Rihanna Named As Spokesperson For ‘Outspoken New Cosmetics Campaign
Rihanna has teamed up MAC cosmetics once again for a new campaign for the make-up brand.
The ‘Diamonds’ singer has been unveiled as the new spokesperson for the company’s Viva Glam campaign after having a successful year with her RiRi Hearts MAC collection.
All proceeds of Viva Glam’s lipstick and gloss will go to those suffering from HIV/AIDS.
“The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company,” the official website states.
Rihanna has been announced as the new spokesperson for MAC’s Viva Glam campaign (WENN)
The 25-year-old star first collaborated with the make-up brand in February this year and has released a new collection each season. Her latest line, which will come out in December, includes a selection of lipsticks and glosses, smoky brown shadows, a golden bronzer and two superslick liquid eye liners.
“When you think of make-up, the brand that pops into your mind — for something legit — is MAC,” Rihanna recently told Women’s Wear Daily. “Whatever colour you want, it’s like ‘Let’s go to MAC.’
“I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand.”