Rachel Weisz L’Oreal Ad Banned In UK For Being ‘Misleading’

Rachel Weisz’s latest advertisement for L’Oréal’s anti-wrinkle cream Revitalift Repair 10, has been banned in the UK by the ASA for being ‘misleading.’

In a statement the ASA says:

“We told L’Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product.  Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even.  We therefore concluded that the image in the ad … misleadingly exaggerated the performance of the product in relation to the claims ‘SKIN LOOKS SMOOTHER’ and ‘COMPLEXION LOOKS MORE EVEN’.”

A spokesperson for L’Oreal disagreed saying:

” We do not believe the ad exaggerates the effect that can be achieved using this product.”

Here’s Rachel earlier this month at ‘The Girl With The Dragon Tattoo’ premiere at Callao, just for something to compare it to: