Matt Cardle Live At Hammersmith Apollo, London Although X Factor 2010 winner Matt Cardle may be overshadowed by 3rd place boyband One Direction, this definitely doesn’t seem to stop him doing what he does best – blasting out the ballads!I didn’t really know what to expect, but as I watched Matt sing his heart out, performing every track from his most recent hit album ‘Letters’, it was seriously impressive . The crowd loved every minute, especially when Matt dedicated the X Factor winning single ‘When We Collide’ (a cover of Biffy Clyro’s ‘Many Of Horror’) to his family and friends – as they all supported him through such a life changing moment. Awwwww!And the ‘aww’ moments definitely didn’t stop there, as the star just couldn’t hold back the tears throughout majority of the gig, constantly looking out into the audience with complete and utter appreciation.I have to admit – there were moments when it may have seemed just a bit OTT, but this was him…and this was clearly the reason why Matt has attracted such a dedicated fan base over the past couple of years. He was a real genuine guy and people love him for it!It became obvious however, that Matt wanted to distance himself from his X Factor fame a little, and after watching him entertain a crowd on his first solo tour, I think he has definitely accomplished this.The singer was accompanied on stage by a full band and played guitar himself throughout majority of his album – ranging from the more upbeat number ‘Star’s and Lovers’ down to his acoustic set mid-gig. Cardle’s voice is amazing, a real natural talent and I’m not sure that the X Factor showed his true potential.Matt continued to perfect note after note and as the gig drew to a close, I was definitely becoming more and more of a fan. Few people seem to be able to portray such emotion through their music, but with Matt it just seemed natural. Good job!