Kylie Jenner’s Birthday Makeup Collection Sells Out in Five Minutes


The reality star turned beauty mogul is turning 19 on August 10th and decided to release a special edition makeup collection to celebrate the occasion. After making the products live and for sale via her e-commerce site, Kylie took to snapchat to document the ensuing frenzy. She shared just how many people hit her site and watched as the numbers climbed:

” Oh my god we just 150,000 thousand people on my site with one minute to go. 180,000 people on the site. Oh my god 200,000 people and we haven’t been up for one minute. 300,000 people are on my site right now. In five minutes and 300,000 people are on my site.”

And after five minutes, everything was sold out – and she explained that the amount of site visitors were the most ever this time:

”Wow thank u guys … everything else is sold out (sic).  I think this is the most we have ever had. This is crazy. I want to cry!! Thank u guys so much!!”

She added that the birthday collection is set for re-stock so those who missed out will have another chance:

”We have a good amount of quantity so don’t get upset if we sell out, I will be restocking within the next 10 days.”

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