Gwyneth Paltrow Discusses the Benefits of Organic Lube

Leave it to Gwyneth Paltrow to find the next most ridiculous thing hitting the market. The actress penned a ‘Goop’ newsletter discussing a woman who is gearing up to launch an organic lubricant product. Gwyneth writes that the woman wanted to create a cleaner product:

“(She) wanted a non-toxic product but couldn’t find one on the market (popular brands are full of parabens and palm oil…). After some hands-on research and a few trips to the farmers market, she made one herself. Frankie says this 100% organic formulation, made from yams, citrus seeds, and coconut oil, will turn the driest of deserts into your own personal slip ‘n slide. Unfortunately, her proprietary formula isn’t available yet, so we set out to find a lube that comes close and meets the standards of the goop clean beauty shop – and to the joy of parched vaginas everywhere, we did.”

Thank you Gwyneth, you’re so kind. She goes on to write that she believes she’s highlighting something important by writing about this organic lube because it’s not something anyone should be embarrassed about:

“As we worked through the line-up for the issue, we all came to believe that it’s one of the more important ones we’ve sent. In part, because it made us feel awkward, and shy, and like we were doing something dangerous – when we intellectually know that it shouldn’t be that way, that female sexuality isn’t taboo, that it isn’t embarrassing, and that it shouldn’t be wrapped up in so much shame. Even though so many of us have been trained to blush, and giggle, and joke, and duck our eyes. I have those exact same impulses.”