When embarrassing font choices send the wrong message There’s a lot that goes into branding – in this day and age branding is everything.Putting it simply business owners have to ask themselves ‘what are you promising your customers?’. Branding should tell a clients everything they need to know about products and services. That’s why people can spend so much money to make their mark.But despite the cash chucked at signage, leaflets and creative labels. Sometimes it goes embarrassingly wrong and there’s not much you can do about it.Check out some of the funniest ones below. Tell us what you see in the comments.