Catwalk Copycat! Laura Whitmore Models G21 Talent For ASDA

Laura Whitmore’s taken some time off from partying hard to model a new line of clothing for George at Asda.

The 27-year-old I’m A Celebrity presenter has been signed up by the supermarket giant to model its new G21 Talent label, a collection of clothing set to launch later this month designed by talent handpicked from Graduate Fashion Week.

Laura spends most of her time hitting the party circuit but she’s found time to put some work in, too, lending her name to a new initiative celebrating young British design talent. George Brand Director Fiona Lambert said:

“We are bringing together the cream of the fashion crop and collaborating with them to launch a brand new and exclusive label to George.”

The label includes a series of limited edition, catwalk-inspired collections featuring designs from the future generation of British fashion talent who showcased their work at Graduate Fashion Week.

Stand-out pieces modelled by Laura include a chunky knitted tunic by Chloe Jones and a graphic T-shirt by Claire Acton. Jessica Piper, Frankie Quinn and Chloe Horsfield make up the final three designers who have been given the chance to show off their work, with their designs hitting the shelves across selected George stores and online.

The new range is available at selected Asda stores nationwide as well as George franchises in the Middle East and online across the UK and Europe at George.com. What do you think of the collection? Let us know!