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By Lucia Binding On June 22, 2012

Blake Lively Is The Face Of Upcoming Gucci Premiere Campaign

It's the fashionista's first fragrance campaign

Blake Lively Is The Face Of Upcoming Gucci Premiere Campaign
Photo: WENN.com

Fashionista and actress Blake Lively is the face of Gucci’s upcoming Gucci Premiere eau de parfum, it has been reported.

The new scent created will represent the brand’s red carpet inspired line of the same name.

The adverts, shot by Mert Alas and Marcus Piggott for print and Nicolas Winding Refn for television will mark Blake’s first ever fragrance campaign. Exciting stuff...

"Gucci is a staple. It is a brand I have always looked up to because to me it represents strength," Blake told WWD.

She added: "In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance… I couldn't be more proud to be working with Gucci and its heart, Frida."

And according to Gucci’s creative director Frida Giannini, who was also reported to give Robert Pattinson a help in hand with his red carpet attire, Blake was chosen because, ''she is a girl of extraordinary beauty and a girl who loves fashion."

"Although she's young, she's also very determined, and I liked this spirit… she knows how to be a diva in the right sense, with an aspirational glamour," the designer continued.

And Frida’s certainly right about Blake as she always wows us in her quirky yet uber glamorous high-end designs on the red carpet.

Gucci Premiere will launch in late July in the UK, prior to the worldwide launch in September.

Not too long before you can get your hands on it!

Take a closer look at Blake in pics...

Blake Lively

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