One lucky buyer has broken the bank for a unique piece of 1950's film history.
It is probably one of the most famous film moments ever - Marilyn Monroe clutching her white halter neck dress as a gust of wind makes it billow up and around her exposed legs.
Monroe's ivory pleated Travilla dress, from the 1955 film The Seven Year Itch, sold for a whopping $4.6m (£2.8m).
Marilyn clutches her dress
Among other pieces up for auction was Monroe's red-sequin dress from Gentlemen Prefer Blondes, which was also a clear favourite, selling for a cool $1.2m.
The dress, which sold yesterday at the Profiles in History auction house in Calabasas, California, is one of a selection of iconic film costumes and memorabilia collected by fellow Hollywood star Debbie Reynolds over the years as Hollywood studios sold or emptied their warehouses.
While Monroe's pieces inevitably grabbed most of the attention, the auction featured many other, now legendary, items from Hollywood history.
Judy Garland's blue cotton dress that she wore for the first two weeks of filming as Dorothy in The Wizard of Oz sold for $910,000 - more than ten times its estimate.
Elizabeth Taylor's riding outfit from National Velvet took $60,000, while Charlie Chaplin's bowler hat from Little Tramp went for $110,000.
Entertainment News