Model and TV Presenter Tyra Banks has teamed with Demand Media to launch her latest venture an online fashion and beauty collection.
The brand will include smartphone applications, online videos and a website geared towards young women, according to the New York Post.
Tyra Banks revealed: "[I wanted] an engine that would provide my audience with inspirational and instructional content to help them look and feel their best."
We're ready to be inspired Tyra!
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