She’s been out of the limelight ever since she thought she was too good for TOWIE, so now Amy Childs is on the hunt for some press attention by launching her new eponymous debut fragrance at Essex’s fave Mayfair club, Aura.
And Amy went all out in the style stakes as she donned a glistening deep purple off shoulder gown with her hair scraped up into a voluminous updo.
The 22-year-old ex TOWIE star looked more than glamorous in her glitzy dress featuring a sexy thigh-high split, but kept her accessories to a minimum with simple diamond earrings and braclet with just her matching purple packaged fragrance in one hand and her ample cleavage on show.
She teamed the look with a pair of sparkly diamante sandals and wore a full Essex inspired make-up look of dramatic smokey eyes, nude lips and heavy blush complete with false eyelashes.
Amy seemed to be super excited about her most recent beauty campaign as she retweeted a few posts on her Twitter before the event stating: "Today is the day of @MissAmyChilds debut perfume launch in Central London with @jigsawesl’’ and "We are tres excited to see @MissAmyChilds today and smell her fresh new fragrance at her debut perfume launch @boots!RT if you're going too!"
Do you reckon you’ll be buying Amy’s new perfume?