Snaps have emerged of Hip-Hop mogul Jay-Z's new advert for Duracell Powermat. The rapper makes a cameo at the end of the commercial to receive a call from his wife Beyonce.
Set in Jay's New York nightclub 40/40, the scene shows club-goers with battery-power percentages floating above their heads.
A fellow clubber goes to pick up a phone call from caller 'B' before he is confronted by an angry looking Jay-Z, 41, who takes his phone back.
He then cracks a small smile before walking away to take the call from 'B', the pet name he has for his wife, superstar Beyonce Knowles.
The advert ends with the rapper looking into the camera and saying: 'Never be powerless'.
The couple are notoriously private but both always make an effort to make some sort of reference to their other half, be it in a song or other means.
Who knew phone batteries could be so fly?! Is there anything that Jay-Z can't make cool?
CHECK OUT THE PICTURES FROM THE COMMERICIAL