Whilst at T4 On The Beach this weekend we couldn't help but notice thousands of festival goers with a white 'tache painted on their top lips. Weird right?
But it looks as though they're in good company as some of our favourite celebs are it it too as they front the Got Milk? campaign.
From Demi Lovato to Usher, everyone is drinking the white stuff and flaunting their milk moustache's with pride.
Who pulls it off the best? Wolverine's looking pretty smokin' to us....




























