Jessica Simpson's Weight Gain A Publicity Stunt?

Gaining weight is proving to be the smartest career move Jessica Simpson has made in years, with the curvy star suddenly the talk of the town.

The plump pop star hit the headlines recently when she appeared onstage in Florida looking rounder than usual.

And ever since that eventful moment stars including sister Ashlee Simpson, Kim Kardashian, Miley Cyrus and Pete Wentz have clamoured to weigh in on the 'fat' debate.

Jessica dominates this week's US tabloids

Jess herself has hit back over the uncomplementary comments, insisting there are much more important things in the world to focus on.

She has even blamed her stylist for making her look "fat" in unflattering high waisted jeans and a tight fitting belt.

See Jess' curvier look below