By Entertainmentwise On January 1, 2001

Diddy Gives Alcohol A Shot

Get the pictures here...

He’s got clothing and perfumes lines on the go, but now Sean ‘P Diddy’ Combs has added another venture to his empire – vodka.

The rapper has signed a multi-year contract to promote Ciroc vodka for a 50% share of any profits made.

We caught up with Diddy at the press conference where he announced his new business venture...

Photos Courtesy Of PR Photos

Tags : Sean Combs

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