When Jessica Simpson signed on the dotted lined for her rumoured $4 million deal with Weight Watchers, we don’t expect that she thought she would get pregnant so soon. But she has, and it looks like the company are set to get its money’s worth.
A new report has revealed that Jessica, 32, will front the company’s ‘Expect Amazing’ campaign, and has already started working on it.
'Fun in the sun': Jessica poses in Hawaii (Splash News)
Jessica announced her big news, after months of speculation, with a tweet featuring a picture of her seven-month-old daughter Maxwell Drew and the words ‘big sis’, written in sand.
It was rumoured that Weight Watchers were angry over their deal, but have publicly declared their support of Jessica. Now New York Daily News revealed that Jessica won’t be dropped, but she will still front the campaign as soon as her second baby is born next summer.
At Christmas, Jessica’s new advert was aired where she showed off her 50lbs weight loss. It had be reported that Jess’ had been struggling to lose weight from her 170lbs and that’s why her first ad only featured her from the shoulders up.
“This year is all about new beginnings for me,” Simpson, dressed in tight jeans and a flannel shirt, says: “Being healthy has become a part of who I am, which is great timing, because I’m having another baby.”
Jess with her fiance Eric Johnson on Boxing Day in Hawaii (Splash News)
One the day of its release, Weight Watchers sent her a tweet saying: “Congrats to @Jessicasimpson, Eric (Johnson) and big-sister-to-be Maxwell! Your WW family is so thrilled for you. What an amazing year you’ve had!”
A spokesperson for the company have insisted that there will be “no changes” to Jess’ current contract, but she will not be taking part in the program during her second pregnancy.
“There have been no changes to our business agreement with Jessica. We have a great relationship and are very happy for her,” company spokeswoman Stephanie Schulman said.
“After she gives birth, Jessica and her doctor will decide when she may resume following the Weight Watchers program.”