Simon Cowell is not a man to go too long without a beautiful woman hanging on his arm, so it comes as no to surprise that he has bagged stunning Carmen Electra.
The normally coy X Factor judge, who is notorious for dodging questions surrounding his love life, revealed his new love interest during a chit-chat with his close pal Ryan Seacrest.
The 53-year-old has been spotted on several dates with the TV presenter, and while he has admitted he is smitten with the 40-year-old, he has insisted it is still early days and the pair are just enjoying dating one another.
''She's not my girlfriend. We're people who date. She's adorable, isn't she?'' the music mogul gushed during the interview.
Carmen Electra is just as keen on Simon (Nikki Nelson/WENN)
Carmen, who has been married twice to Dennis Rodman and rock singer Dave Navarro, admitted prior to dating Simon that the pair hit IT off, becoming close friends while she filled in as a guest judge on Britain's Got Talent.
''He's so cute. He is adorable. He's actually a sweetheart ... I really liked him. I think he's really cool. Now, obviously, he's in [Los Angeles] with X Factor and we started to hang out and we became friends ... I think he's a great guy," she said earlier in the year.
And the couple certainly seem to have chemistry as according to Contact Music, eyewitnesses who spotted the lovebirds on a recent date, said:
''They were getting very cosy. They were holding hands and staring into each other's eyes - and then they started making out."
''They were with other friends at the restaurant but didn't seem to mind.''