He'll have the ladies throwing themselves at him now that he's won the X Factor, but it seems that James Arthur has got his eye on a rather famous woman.
The 24-year-old singer is said to have swapped numbers with Rita Ora, and has been flirting with her like crazy.
James met the 'Hot Right Now' singer, when she appeared on the ITV1 show last month, and again during last weekend's final.
James Arthur is said to have swapped numbers with Rita Ora (WENN)
"He was quite taken with Rita after Saturday's show," a source told Now magazine.
"They were getting very chatty backstage and exchanged numbers. He seemed interested in getting to know her better."
However, it's not just James who is interested in pursuing this further, as Rita is also said to have been quite taken by him too.
Rita met the X Factor winner after performing on the ITV1 show (WENN)
The Kosovan-born star, who recently split from Rob Kardashian, apparently had her eye on James after appearing on the X Factor last month.
"I have to tell you the truth, I love watching James Arthur perform," she apparently told host Dermot O'Leary.