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By Alicia Adejobi On December 10, 2012

Beyonce Signs '$50 Million' Deal Ahead Of Super Bowl Halftime Show Performance

The diva can afford to splash out on luxuries for the next few years

Beyonce is sure to have a comfortable Christmas after renewing a multi-year deal with Pepsi reportedly worth an estimated $50 million (£31 million).

The 'Single Ladies' hitmaker has acted as the face of the soft drink brand for the last decade and it appears she won't be going anywhere for the forseeable future after signing a hefty deal with Pepsi which will coincide with her performance at the Super Bowl Halftime Show in February, which is sponsored by the brand.

Beyonce will premiere her new Pepsi advert during the Super Bowl halftime show (Packshot)

"Pepsi embraces creativity and understands that artists evolve," Beyonce said in a statement released to The New York Times.

"As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group added: "Consumers are seeking a much greater authenticity in marketing from the brands they love."

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

With the deal comes a new advertisement from Beyonce, which the 31-year-old was spotted filming back in September and will premiere during her Halftime Show.

Watch Beyonce, Britney Spears and Pink's Pepsi advert below...

Tags : Beyonce Knowles

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