She's usually one to show off and be proud of her curves, but it seems like TOWIE star Gemma Collins has finally given in to the pressures of fame and was spotted earlier today clutching a packet of diet pills, labelled 'fat binders'.
The reality star has been regularly seen on the ITV2 show trying to lose weight by eating healthily and working out, but it looks like the methods aren't working quickly enought for Gemma.
The usually bubbly blonde looked rather down in the dumps, as she flaunted the box of pills in front of the waiting paps. Dressed in all-black workout gear, Gem kept her head down and started doing stretches in the car park, showing off her belly in the process.
According to the Mail Online, the slimming pills apparently promise to burn an extra 295 calories a day and althugh most pills of the sort aren't clinically proven to work, it doesn't seem like the TOWIE star minds and is willing to try anything to help shift those unwanted pounds.
The blonde lost a total of two stone last year, but despite slimming down to a size 14, the star insists that she 'wasn't happy' with the new her.
"I went down to a size 14. But was I happy at the end of it? No. It zapped the personality out of me," she then said.
"I'd be worrying about whether to have a drink or not when I went on a night out."
Gemma recently launched her own online boutique, where she sells plus size fashion and it is not clear if this latest diet pill consumption is part of a business deal or merely a personal choice.
And the blonde maintains she will always be confident, no matter what her size is...
"I’ve always been body confident though. People think I’m scoffing cakes all day but I’m not. I exercise three times a week and I eat sensibly because I don’t want to be bigger than I am."
Don't lose too much weight, Gem! We love the curvy you!
Gemma & TOWIE pal Chloe look worse for wear on a recent night out