Kate Middleton is renowned for influencing the styles of British women across the country, not to mention Kate's fans on other continents, but now the Duchess Effect is having a great impact on the boost of UK fashion houses.
The DOC is being hailed as the driving force behind a sales boost that has made millions for UK businesses, namely, fashion designers, The People have revealed.
We reported earlier this month that Kate has helped spurred Alexander McQueen on in the sales stakes, with their fortunes souring in the US and Italy as well as here, after Kate wore a Sarah Burton for Alexander McQueen gown to her wedding to Prince William – watched by billions in April 2011.
And the stylish royal’s stamp of approval has managed to boost business for other UK brands including Reiss, Zara, Whistles and LK Bennett.
Brit designer Alice Temlerley, 37, explained: "Kate Middleton has been brilliant for British fashion and great for the whole economy,’’ The Mirror reports.
Kate wears Whistles dresses in Newcastle and at Olympics - Splash/Wenn
"She is a breath of fresh air and has encouraged people to experiment and combine high fashion with high street fashion."
The economy boosting princess has shown how much of an impact she’s made on the women of Britain since becoming Wills’ wife, with a Reiss spokesman saying: "There is no question that Kate choosing to wear our brand has had an impact.''
"We have noticed a significant increase in terms of brand interest and awareness globally," they added.
Kate in Alexander McQueen (left) and an Alice Temperley blouse (Canada) - Splash
Reiss, with more than 100 stores mostly in Britain, saw a 12 per cent sales rise last year to £87.6million. Reiss’ website was overwhelmed after the Duchess sported one of their dresses to meet the Obama’s back in May 2011.
Zara also reported a 10 per cent rise in sales whilst Whistles boasts another success story with a ''double-digit- sales growth'' at its 40 British stores on top of last year’s 13 per cent rise.
Kate is often pictured wearing either Zara or Whistles teamed with designer garments, wearing a Whistles blouse at her official engagement and a £150 Whistles silk dress at the Olympics closing ceremony.
Temperley, whose designs have been worn by both Kate and Pippa, added: "There is no one else who has an effect like Kate. It has really brought British fashion to the forefront again. She's a really nice girl as well."
K-Middy gets up close and personal with a cheeky child...