Britney Spears is seen dancing in four different guises in the leaked ad for her new fragrance.
The scent, called Fantasy Twist, will be her 11th perfume with Elizabeth Arden, and combines her two popular fragrances Fantasy and Midnight Fantasy.
She has sold approximately one billion bottles of perfume since her first effort Curious back in 2004, gorssing an astonishing $1.5 billion.
The 50-second ad sees the X Factor USA judge dancing down a hotel corridor, with the quote "We don't see things as they are, we see things as we are" coming up on screen.
Spears was this week reported to be back in the studio recording new music, after keen-eyed fans spotted telling footage in a clip from next week's episode of X Factor.
Next week the show reaches its Judges' Houses stage, during which Spears, Demi Lovato, Simon Cowell and LA Reid will be given their categories and will have to select the finalists they will take through to the live shows.
Watch the Fantasy Twist ad below.
Britney at work for The X Factor