He's no stranger to causing a fuss at high-profile events with his salacious reputation and boy band good looks, so when Harry Styles helped Burberry beat Victoria Beckham in the popularity stakes this London Fashion Week it was no surprise.
The highly esteemed British label, Burberry, won the social media battle during London Fashion Week by generating over 21,000 mentions of Facebook, Twitter and other networking sites, insights firm Precise found by tracking online conversations.
And whilst two thirds of the comments were based on the label's clothes, 25 per cent of chitter chatter was merely focused on the One Direction heartthrob Harry Styles, who graced the FROW alongside burlesque star Dita Von Teese amidst rumours he is romancing Burberry model Cara Delevingne.
Burberry's A list guest list is said to be a huge part in Burberry scoring so many social media hits, with stars including Eddie Redmayne, Andy Murray and Anna Wintour gracing the audience to witness the futuristic metallic trench coats in the flesh.
Harry Styles at the Burberry show and Victoria Beckham in New York - Splash
The high-end label enjoyed double the exposure of runner up, Topshop, whose Unique runway show won approximately 10,00 mentions, with pretty much all tweets and posts directly relating to the fashion rather than Styles. (Bad joke alert).
Burberry's social media success follows Victoria Beckham's triumph at New York Fashion Week with her SS13 line, where she gained 57,000 new Twitter followers and got mentioned 17,173 times on social networking sites.
Other brands that were mentioned quite a bit at LFW include Vivienne Westwood, Erdem and Matthew Williamson.
Bet they're all going to invite Harry Styles to their catwalk shows from now on...
Harry Styles leaves LFW gig alone...