The release of Tom Hooper's follow-up to his Oscar winning drama 'The King's Speech', 'Les Miserables' has been moved to Christmas Day from December 14, according to Variety.
Ever since the movie's been in the can it's been talked up as an Oscar winnner, and the move seems to indicate that the film's studio, Universal, are confident that it can cash in on the lucrative Christmas market.
Yet the move could cost it in the Oscar stakes, as it puts the film's release a little out of kilter with the Awards season.
The nominations for the Screen Actors Guild Awards and Golden Globes is on Decemnber 10, ceremonies which a good showing at can help build up momentum before the big one, The Oscars.
Anne Hathaway as Fantine in 'Les Miserables' (Photo: WENN)
Of course the film can still be nominated, but there may be much less buzz around it than if the nominations were in its week of release. For a movie starring names such as Russell Crowe and Anne Hathaway this might not prove as big a problem.
As 'Les Miserables' is an adaptation of the 1987 musical it might also clean up at the Golden Globes, which has a seperate musical/comedy section.
The Christmas opening date also puts it up against fellow rumoured Oscar contender, Quentin Tarantino's 'Django Unchained' as well as Tom Cruise's 'Jack Reacher' and other big films like 'Parental Guidance'. However the musical's all round popularity may prove a trump card when it comes to attracting audiences.
According to GoldDerby.com, an Awards prediction site, we should still be backing 'Les Mis' to be a contender come Oscar night, and with the likes of Crowe, Hathaway and Hugh Jackman involved, we're inclined to agree.
PHOTOS: Amanda Seyfried on the set of 'Les Miserables'