After the success of saucy novel 'Fifty Shades of Grey' one midlands mum had a bright idea: parties based around the idea of the novel's sexy antics, to instill women with bendroom confidence and install them with saucy underwear.
Tina Winters thought she was on to a winner, until a letter came through the door insisting she remove all references to the 'mummy porn' novel from her website - from lawyers representing 'Fifty Shades' author E.L. James.
Winters told the Sunday Mercury paper: “It’s unbelievable, this book has gone all round the world. Everyone has been using the book title to sell lingerie, fashion, catwalk shows, you name it.
“Sex shop brands and department stores, they’ve all jumped on the bandwagon – yet I’m the one who gets a letter.
E.L. James; 'Fifty Trades of Grey (Photo: WENN)
“I find it quite bizarre. I’ve told them that I only run a small business in the Midlands, and I don’t know why they have chosen to write to me. It’s like a battle between David and Goliath.
She then turned her tirade on James, herself, accusing her of being happy with the publicity when it suited her, but not now she could cash in fully, adding: “You would think the author would be pleased with all the publicity. That’s what has made the book so successful in the first place.”
In a way Winters may have a point, after all 'Fifty Shades has its origins in 'Twilight' fan fiction, but James now wants to copyright the book as a brand. It's a long way from those humble beginnings, and now apparently the bondage adventures of Christian Grey and Anastasia Steele are just like Coca-Cola.
Her agent Valerie Hoskins told the paper: “We’re sending letters out every day. This isn’t personal to Ms Winters,”
“That’s what happens with brands that become big. You can’t just hijack something that someone else owns and use it for your own commercial adventures. She wouldn’t do it with Coca-Cola.
“We admire her entrepreneurship. If she wants to apply for an official licence then we are happy to discuss this with her. Our trademark application is moving through the various stages.”
In a way that reaction rather sums things up, sex has always sold as the old saying goes, now apparently you can trademark it.
'Fifty Shades' the brand is now officially here! Whips away, until you've got a licence.
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