Teen heart-throb Justin Bieber took to Twitter earlier this week to reveal his brand new 'crown tattoo' but the topless pic could be JB's way of wooing the ladies to vote for his at this year's MTV VMA's.
Biebs took to social networking site Twitter in true Bieber-fashion and posted the pic alongside the caption "new tattoo its a crown if you couldn't tell''.
But when Bieber wasn't tweeting about his new ink, he's been at it hard campaigning to take home f the coveted MTV VMA.
JB shows off his new tat! (Twitter)
They're two of the biggest pop acts on the planet; and even class each other as friends, but One Direction and Justin Bieber are set to go head to head at the 2012 MTV Video Music Awards.
The lads have picked up nominations in the Best New Artist category and Best Pop Video but they will have to fight off Justin Bieber for that one!
Bieber's fans have been helping him out, giving him 23 million votes for 'Boyfriend' but it looks like it will be a tight race as the 1D lads currently have 23.5 million votes for 'What Makes You Beautiful'
The One Direction lads won't go down without a fight (Wenn)
However the singer tried to cool things between him and One Direction fans tweeting: "[I] want no arguments with my fans with others,"
"No need for that. if i can be friends with other artists we can be friends with other fans."
So as time ticks down to this year's MTV VMA Awards, Entertainmentwise wants to know are you team Bieber or team Justin??
Some of musics biggest names will be out in force on Thursday night (September 6) for the MTV VMA's and we'll be keeping you up to date on who wins what all the way!
MTV VMA's Nominations 2012