Demi Lovato is reportedly in line to be the new face of Topshop when it opens a store in The Grove, Los Angeles.
A ‘source’ told Hollyscoop: “Demi is a huge fan of the brand, but nothing has become official quite yet.
“Demi Lovato is in negotiations to be the new face of Topshop, which is also known as Topman. It is a British couture clothing store that is coming to the US now."
The source continued: “They are opening up a shop in The Grove, where Banana Republic used to be. They really want Demi and she has already sat down to go over figures.”
Demi loves Topshop and has been seen in the high street retailer’s dresses while filming auditions for the US X Factor.
Although Kate Moss previously had a range at Topshop, they’ve never used a celebrity as the face of their brand. Perhaps the fashion colossus is using the new strategy to get America excited about the shop?
We can't wait to see what the Californians think of Topshop, our go-to place for a fashion fix.