Beliebers have outdone themselves as it's revealed that sales of Justin Bieber's latest perfume have hit the one a minute mark!
Fans are apparently so desperate to get their hands on a bottle of 'Girlfriend' that The Perfume Shop has announced that they were selling a bottle a minute for the first week of sales.
The store had an exclusive launch for the scent back in June and it seemed to pay off as the figures make the fragrance one of the business’ bestselling celebrity scents ever.
On top of the in-store success, the store saw a dramatic increase in online traffic with the launch producing an increase in sales of 132% compared to this time last year.
Michelle D’Vaz, National Advertising and PR Manager at The Perfume Shop said: "With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend."
"The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!"
Is there anything that boy can't do?!