She can't outdo her big sister in the superstar singing diva stakes, but ever since Solange Knowles has had a go at being a fashionista she has triumphed with her trend tackling tactics and has now usurped It Girl Alexa Chung as the new face of Madewell.
Beyonce's younger and hipper sister Solange, 26, has landed her first major contract with the hipster-chic label, proving that her thought out Paisley print outfits and afro hair style have paid off in the competitive fashion industry.
The DJ and mum-of-one will follow in the footsteps of model Dree Hemingway and fashion's favourite Alexa Chung in becoming the new face of the brand, though Chung went as far to design her own clothing collection for the trendy label.
A behind the scenes video from the collection's Fall photo shoot will be shown in upcoming catalogues and will show the starlet showcasing a variety of colourful ensembles from Madewell's new Fall 2012 items.
Solange has only just moved to Brooklyn, New York, which is renowned for its hipster-style vibe and trendy bars, which will help her blossom into an even bigger style maven.
Beyonce told The New York Times: ''I've been trying to talk her into going to Brooklyn for six years. It's so close to her personality. She's such a fashionista - she'll get used to it.''
Solange Knowles makes us go green with envy...
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