Movie Star News, the company that in many ways invented the concept of the Hollywood pin-up, is going out of business, and it's entire collection of photos is for sale.
Now of course, it takes under a second to download an image of your favourite star, yet it wasn't always so easy to obtain your favourite stars in pictorial form. In 1939, Irving Klaw started the business from his Manhattan bookstore after he discovered that kids had a tendency to rip out photos of their favourite stars, according to the Associated Press.
Klaw turned Playboy model Bettie Page into the 'Queen' of pin-ups, with soldiers and young man around the world posting her photos on their lockers or walls.
Ira Kramer, who took over the business from his mother and uncle in 1975, told the AP: “He noticed that kids were tearing out the pictures of the movie stars, so he decided to sell their pictures rather than the books.”
Stuart Scheinman, co-owner of Entertainment Collectibles, based in Las Vegas, bought the collection, which consists primarily of images made between 1939 and 1979. He has put it up for auction at a Gurnsey auction house.
It reportedly includes original prints and negatives of Marlon Brando, Bette Davis and the Three Stooges as well as scenes from 'The Godfather', 'Citizen Kane' and 'Gone With the Wind.'
According to Mr Scheinman, the lot could be worth up to $150m.
PHOTOS: Today's sexiest celebrity pin-ups.