Viewers have reacted with mixed feelings towards Big Brother star Luke Anderson after he was seen having a steaming row with housemate Becky Hannon in last night's episode.
Becky, who has become the least popular housemate with bookies since aligning with Conor McIntyre, heard from Ashleigh Hughes that the eviction survivor had branded her "fake".
She marched over to confront him but was shot down, despite insisting that she'd said nothing but nice things about him in the Diary Room.
Luke A became a trend on Twitter after the incident, and a clip of the spat on YouTube has seen commenters speak out in support of the self-proclaimed "outsider".
However, his newfound acid tongue has not gone down as well with bookies, who have lengthened his odds of winning. He is still the second-favourite to walk away with the title in three weeks' time, but has fallen behind frontrunner Deana with most outlets.
According to Oddschecker, the former Miss India UK is still the 7/4 favourite, whilst Luke has drifted slightly to 3/1.
There has been a surge in support for Sara, who is reaping the benefits of becoming friends with Deana. She is now the 4/1 third-favourite, ahead of Adam (5/1).
All remaining housemates are rank outsiders, with Scott (25/1), Luke S (33/1), Conor (40/1), Caroline (50/1), Ashleigh (50/1) and Becky (80/1) considered unlikely victors.
Becky and Luke have since made up.