Yesterday we reported that things weren't looking good for Tom Cruise's and the star studded cast of 'Rock Of Ages', as early reports suggested that audiences just weren't turning up for the musical.
Now it's confirmed, and the film, with an estimated budget of $75m, has flopped badly, as not only did the film lose out to the family friendly 'Madagascar 3', it couldn't even get close to toppling the R-rated 'Prometheus' from second spot.
The film, which stars Cruise, Catherine Zeta-Jones, Russell Brand, Alec Baldwin, Julianne Hough, Diego Boneta and Malin Akerman took only $15.1m in the US, and only a further $4.1m worldwide, meaning it made less than half of 'Prometheus' total takings ($45.7m), despite Ridley Scott's film opening a week earlier in its main markets.
It's a bad disappointment for Warner Bros, which had hoped to replicate the success of 'Mama Mia' by putting stars into outrageous musical roles. Yet with reviews savaging or damning the film with faint praises, it seems audiences just haven't wanted to rock out to a movie this sugary sweet.
Compared to this summer's biggest hit, 'The Avengers', it's performance is abysmal. 'Rock Of Ages' currently looks like it will struggle to make back its $75m budget, whereas the superhero movie has taken $1.4bn worldwide.
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