'Brave' is one of the most hotly anticipated animated movies of the year, and the Scottish government hopes that the fact that it is set in a mythical version of Scotland will persuade Americans to visit the nation.
The push emerged before the world premiere of the Disney film, with Scottish dignatories including First Minister Alex Salmond set to attend the event.
Yet others may baulk at the fact that in hard times a government institution like VisitScotland is spending a reported £7m on a speculative attempt to market Scotland as similar to the Disney version that the film, which stars Billy Connolly, Kelly MacDonald and Robbie Coltrane, shows audiences.
VisitScotland hopes that the push will boost the country's economy by £140m, and according to the Press Association, VisitScotland chairman Mike Cantaly was positive about the opportunities the film provides.
He said: "This will be the first time we've been able to run a television advert out here in North America for 10 years. In total, around the world, it should touch 80 million people. This is a great opportunity on the back of the movie to try and encourage people, once they've seen it, to hopefully come and see us in Scotland."
Mel Gibson's Oscar winning epic, 'Braveheart', saw a boost for Scots supporting independence and tourism, with a statue even erected of Scottish folk hero William Wallace as he appeared in the film.
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