Spencer, Caggie and co have definitely put South West London on the map - one of Pippa Middleton's best friends is considering moving from Paris to set up a store there.
Viscount Arthur De Soultrait, a fashion designer, plans to open his latest shop, Vicomte A, at an exclusive Chelsea address.
According to the Mail, sources say that he's seeking out party planners to help with the launch. The Middleton connection could come in handy as Kate and Pippa's parents own and run Party Pieces, a company specialising in events and party products.
Arthur hit the headlines earlier this year after designing Pippa's infamous Mary Antoinette costume for a birthday party.
However, Arthur plans not to cash in on the connection. According to the source, he has told friends "Pippa's still a really good friend of mine and I don't want to be using her to further my brand, especially after everything that has happened."
Choosing a Chelsea location means he can expect fashion conscious Chelsea residents including Millie Mackintosh and Caggie Dunlop to pop in.
The source told the Mail "Arthur knows all the right crowd". Can we hope to see him making a guest Appearance on Made In Chelsea? Fingers crossed!
Check out Kate working Middleton chic throughout the Jubilee here:
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