The Voice UK started off with a big bang, reaching a peak of over 12 million viewers, but in recent weeks this has dropped to just five million, with many questioning whether it’s the fault of the ‘too nice’ coaches.
The Voice coach will.i.am explained to Entertainmentwise: “If you were to compare the show to the music business, which it is kind of, it’s a mirror of how the music industry actually works."
“We had a big hit, and the hit was 12million viewers, and to sustain that, that’s when things start getting scripted and fake. This isn’t scripted and fake, you don’t know what you’re going to get.”
Danny defended claims that the coaches have not been critical enough, declaring: "We’ve always had this mission statement; we’re not there to critique people or to make people cry when they leave our stage. We’re not there to ruin someone’s life so they can’t walk down the street.”
Jessie J, Danny, will.i.am, and Sir Tom have all spent a great deal of time honing their acts, with Danny taking Bo out busking, and Sir Tom taking Leanne to legendary Soho jazz club Ronnie Scott’s to rehearse tonight’s duet.
Will.i.am believes that this close relationship is what makes the show different, as they are building artists, not trying to make shocking TV, joking that for the next series “maybe we should have some paint guns or something?”
He went on to explain to Entertainmentwise: “With this format, you make a bond with the people on your team, you’re coaching them. A coach doesn’t beat their athlete. The coach tries to instil some sort of faith and courage. So when the singers don’t go through [to the end of the show], they’re still going to go through with their careers.”
“Maybe when singers go on other shows, you’re probably never going to hear from those people again. Why? Because their souls and their whole world’s been crushed. They’ve been embarrassed in front of everybody in the world. This one’s different. I want to see Jaz’s album. I want to see Sophie. I want to see Jay Marie Parker.”
The Black Eyed Peas rapper added: “I want to see very single person that walked off that stage…make a record, because this is their passion. And that’s why I like this show and this format. Maybe it doesn’t make great TV, but it’s going to make great artists."
Jessie J Goes Bold As She Joins The Voice Coaches At Radio One: