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By Mark Worgan On May 23, 2012

The Apprentice Week 10 REVIEW: Who Got Fired?

Scallops galore as the candidates do internet deals

The Apprentice Week 10 REVIEW: Who Got Fired?

This week The Apprentice candidates had to find deals for an upmarket website whose basic business plan seemed to be giving us plebs a taste of discount luxury.

This is one of those areas of business that seems to have come out of nowhere in recent years: who’d have thought asking companies to give massive discounts to unknown members of the public would be a viable business model? Now it was time for the candidates to take it on.

After last week practically begging his way through, Stephen would be Sterling’s Project Manager and Jade became Phoenix’s PM.

There was less outright lunacy from Stephen this week, though that was replaced with low-level bemusement and incompetence. Jade was understandably sensible as usual, and her team started to look for deals.

In fact, Jade was competent enough that her one major moment this week was revealing a fantastically dirty laugh at the fact that she may have called a brothel.

For Sterling, Ricky’s first port of call for the team was a luxury restaurant where the host seemed more intent on feeding him scallops and showing him how high up his building was. It was almost as if he was planning to push him out the window to create al fresco shellfish-wrestler Pâté.

He then argued with Stephen over whether it was worthwhile to spend half his day getting a deal from a spa. Stephen said yes, Ricky expressed doubts. In the end Ricky won the argument and with Phoenix gaining their own spa deal, we’d have the chance to see if he was right.

Instead he decided to go round the hotels of London eating more scallops. In fact after three lots of the dish Ricky Martin could be said to have been livin’ la-vi-da-scallop. He did manage to gain some deals on lunch menus despite being weighted down by seafood, which against pretty thin orders from both teams looked more impressive as the day went on.

Again on Sterling, Karen Brady didn’t seem to impressed by Gabrielle’s idea of a fish pedicure, claiming it wasn’t luxury enough. The problem with this idea seems to be that the world’s gone so mad that an idea we’d have once thought to be decadent is now thought too common for an internet discount site.

Tom and Adam struggled to gain discounted offers for Phoenix, and as they became more desperate Adam’s daft side, which has become more endearing of late, surfaced again with him looking for luxury deals from takeaways. Perhaps he was expecting gold plated prawn crackers.

In the boardroom it looked as if Ricky’s deal-making over the scallops looked to have put Stephen’s team back in with a shout, however in a twist it was Phoenix’s own spa deal that hammered home their advantage, possibly leaving him and his scallops in danger.

Left in the boardroom then were Ricky, Stephen and Gabrielle. After an impassioned take-down of the increasingly condescending Stephen, Ricky was safe despite his spa error. Gabrielle didn’t help her cause by gabbling her responses, and Lord Sugar fired her.

Yet the increasingly inept Stephen wasn’t spared Sugar’s firing finger and after last week putting his reputation on the line by blaming everyone else, and he headed home too this week.

The nation, as well as lovers of the English and Italian language breathed a huge sigh of relief.

What did you think of tonight's show?

Meet The Candidates

Azhar Siddique, 33: A founder of a catering and refrigeration company with two pet sharks to set on those who cross him.
Duane Bryan, 29: Founder of a drinks distribution company, Duane once ran after and caught a hit and run driver. Says he is inspired by Jagermeister, which could make him fun in the house.
Jade Nash, 29: A drag racing fan and business development manager, Jade will hope to be quick off the mark in impressing Lord Sugar.
Jane McEvoy, 28: Jane co-founded a food manufacturing company, and is flying the flag for Ireland, who she also represented at hockey and camogie (female hurling).
Jenna Whittingham, 25: Jenna is a former show jumper from Lancashire who owns her own beauty salon and may have problems in the house as she cannot cook or clean.
Bilyana Apostolova, 25: Bilyana began her business career selling snails from her parents farm in Bulgaria. The City risk analyst will attempt to leave others trailing in her wake.
Katie Wright, 26: She calls herself “the blonde assassin”, and is a former restaurant pot-washer, so will have no problem getting her hands dirty to win a task.
Maria O'Connor, 20: The youngest contestant, she opened her own Greek restaurant at 19, so is extremely precocious. Says if you chuck her in at the deep end she'll “swim, not sink”. Might have fun with Azhar's sharks then.
Laura Hogg, 28: The Glaswegian once skated with Torvill and Dean but is on The Apprentice rather than Dancing On ice due to her credentials as the owner of a Bridal Shop.
Michael Copp, 31: This managing director of a bedroom and furniture retailer left school at 15, but as we know it's business acumen rather than qualifications that Lord Sugar's after.
Ricky Martin, 26: Apart from his job as a recruitment team leader, Ricky is a wrestler in his spare time. No holds are barred in his quest to become Lord Sugar's business partner.
Nick Holzherr, 25: Nick is a technology entrepreneur who started business young, selling golf balls back to golfers aged 9.
Tom Gearing, 23: the youngest of the lads is a director of a fine wine company. Will be looking for vintage performances in every task then.
Gabrielle Omar, 29: Architect Gabrielle once worked in her parents' fish and chip shop and says she's “a business animal” and will “roar to the top”.
Stephen Brady, 33: Stephen is the contestant with the longest journey home, living as he does in Vienna, all the more reason for the national sales manager to try to keep himself out of the boardroom.
Adam Corbally, 32: This market trader with a property portfolio will hope that Lord Sugar sees a bit of his wheeler-dealer past, as well as his present in him.
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