This year's Britain's Got Talent hopefuls may be straining to win over the judges and the public in a bid to win the £500,000 prize, or just to get to the final rounds in the hope of gaining a recording contract from show boss Simon Cowell.
Yet that hope may not be the golden ticket to stardom that it seems, as last year's finalist Ronan Parke has found out, after being dropped by Sony - the record label for whom he signed after last year's competition with Cowell's backing.
According to The Metro a spokesman for Sony confirmed that they were not going to release another Ronan album, with insiders apparently blaming poor record sales for the move.
Ronan's eponymous debut album peaked at a disappointing No. 22 in the charts last autumn, but he's now been dropped from his £1m recording contract, proving that however much you capture the public's heart on the show it's not an automatic passport to success.
He will join his rival from last year's show Jai McDowell on the scrapheap, with the singer "going in a different direction" from Sony.
The move will serve as a warning to this year's acts that no matter how much praise you garner from the judges on primetime TV, the world of stardom can be a cruel mistress, especially where Simon Cowell is concerned.
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