Fans of The Only Way Is Essex saw a new cast member being introduced to the show, Chloe Sims' six year-old daughter Madison.
Having kept Madison away from the cameras in the past, the single mum decided it was about time that people got to know her daughter, and we did, when we found out that at the mere age six, Maddie already has FOUR mobile phones.
Explaining why her daughter has four phones, Chloe told fellow TOWIE star, Lauren Pope: "She is so grown up - she's obsessed with phones!
"She had a pink one when she was four, then she had a white one because everyone had white ones. Then for Christmas she wanted a mauve one, but then she saw that (her cousin) Joey had one, so now she has a black one."
Speaking in a recent interview about her decision to introduce Maddie on TOWIE, the Mail Online reports the surgically enhanced reality star saying:
"It's been spoken about and I would like to show the other part of my life, which is being a mother. Obviously I've hidden that through three series now because I didn't feel it was the right time for Maddie to be seen in person, I wasn't sure if she could handle it.
"But after all this time, we've both become quite comfortable with that now. TOWIE has become my life and obviously Madison's my life."
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