Rachel Weisz might have been able to bag herself James Bond but her latest beauty advert doesn't cut it.
The actress stars in a L'Oreal anti-wrinkle advert, and it's now been banned from UK television because a parliamentarian Jo Swinson said that it "misrepresented the results that the product could achieve" and the Advertising Standards Authority agreed.
The ASA said that the image used to promote Revitalift Repair 10 is "misleadingly" exaggerated results.
According to Reuters, the ASA said in a statement: "We told L'Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product."
"Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz's face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even," it continued, before adding.
"We therefore concluded that the image in the ad ... misleadingly exaggerated the performance of the product in relation to the claims 'SKIN LOOKS SMOOTHER' and 'COMPLEXION LOOKS MORE EVEN'."
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