It may be February, but there are still New Year "Ones To Watch" prizes being handed out, and today 19-year-old hotshot Conor Maynard has been awarded MTV's Brand New for 2012 prize.
The Brighton-born singer, who has amassed a huge online following with covers of popular hits, won nearly 50% of the vote against nine other acts in the poll. King Charles and Lana Del Rey finished in second and third place respectively, with BBC Sound of 2012 winner Michael Kiwanuka also among the defeated.
Speaking of his win, he said: "It's such an amazing feeling winning MTV's Brand New 2012. I can't thank the fans and viewers enough for voting, and MTV for selecting me in the first place! Hope this is the first success of many to come!"
As part of his prize, Maynard will get ongoing endorsement and editorial and promotional support across MTV's network of music channels and websites.
Other acts he beat include Delilah, Charli XCX, Angel, Clement Marfo & The Frontline and Lianne La Havas.
Conor releases his debut single, 'Can't Say No, on April 29.
Watch a preview of the track below:
Lana Del Rey struts her stuff
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