Taylor Momsen, the face of Madonna and daughter Lourdes' new clothing line Material Girl, launched the line at Macy's in New York City yesterday.

The Gossip Girl actress and frontwoman of The Pretty Reckless wore her usual rock n roll attire to the launch and kept her sunglasses on the entire time. Yawn...

Taylor chose to wear a black crop top, leather jacket, skinny black jeans and studded boots and also performed a few of her songs.

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