Katie Price encourages us 'to put some glamour and sparkle into our riding' on her website for her equestrian clothing range.

And who has Katie chosen to model her children's collection? A faceless child model? No, her own children, Junior and Princess.

Now Katie must know that this move is going to cause controversy and it goes without saying, piss off her ex-husband Peter, so perhaps that is exactly why she's doing it.

You can check out the photos, which are from her Spring/Summer 2010 collection, on Katie's K.P Equestrian website. The kids seem to be enjoying themselves and maybe modelling runs in their genes?!

Katie told the Daily Mail: “There are some really lovely pieces. The striped hoodie was a complete sell-out in the autumn so we've got two new colourways for spring; the over-sized grey hoodie also sold out so that's back for spring and is also now available in pink. 

“One of my favourite pieces is the narrow-striped hoodie; the bubble-gum pink velour is just amazing; and I reckon the I Love Horses tee is a summer must-have!!”

We wonder what Peter Andre will have to say about this? Ding, ding! Round two has commenced!

Katie knows how to launch a new product!