Katie Price and Alex Reid thought that visiting a sports shop and then a wig shop would somehow make their trip to a sex shop a little more cloak and dagger.

But being Katie Price means that you average shopping trip turns into a media circus and getting a stash of sex toys/porn/lingerie cannot be done on the sly.

The couple were photographed leaving one of LA's various adult shops and didn't look the slightest bit embarrassed to be caught. Another carefully planned, controversy causing trip?

The couple are spending time in LA as Pricey is determined to finally break the US market. According to Now magazine the Glamour model was seen schmoozing movie execs at Elton John's party.

 A source told the mag: "She won't get a foot in the door any other way.

“This will be Jordan's fourth visit in just over a year and each time she gets more exposure. She makes sure she keeps in with the gossip columnists like Perez Hilton.”

They added: “She sees no reason why she can't be just as big as the Beckham's have been, as she's going for a different market.”

Yeah, the market which celebrates seedy sex shops, tangoed skin and mermaid inspired gowns...

Katie and Alex put on a show for the paps at The Ivy