Beyonce is one hot lady and to celebrate the fact, the singer has launched a new fragrance called 'Heat'.

The singer was pictured last night at Macy's in Herald Square New York. The singer look beautiful in a deep blue mini dress and red heels.

This is the Grammy award winner's first foray into fragrances, which we think is pretty restrained of her seeing as even the Hollyoaks cast have a perfume (which by the way, smells like melted down skittles).

We are sure this latest business venture will only add her her million dollar fortune and cement her and husband Jay-Z's position as most powerful couple in the world.