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By Deepika Rajani On January 22, 2010

Jessica Simpson Announces Plans To Launch Denim Line

She confirms new venture...

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It's that constant dilemma of finding a perfect pair of jeans that gets everyone annoyed. But for Jessica Simpson, that dilemma is now a thing of the past.

Stating that, “A girl's booty needs to look good,” the small blonde star has announced that she is to launch a denim line in partnership with Camuto group and Jones apparel group Inc. this July.

The curvy star, who was recently mocked for wearing unflattering jeans, told US magazine: "Because I live in denim, the fit was the most important.”



Simpson, who already has her own fashion line including handbags and shoes, is looking forward to adding denim to her range.

“I was inspired to create a great denim line that compliments the entire Jessica Simpson lifestyle brand- a Jean that becomes a girl's best friend," she said.

"That everyday go to pair.”

Whats next for the pop star, actress and now fashion designer?

Jessica Simpson - Weight Diary

June 2001 (WENN.com)

Tags : Jessica Simpson

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